{"id":2000,"date":"2025-06-18T12:21:48","date_gmt":"2025-06-18T10:21:48","guid":{"rendered":"https:\/\/masolutionmarketing.eu\/?p=2000"},"modified":"2025-12-23T16:33:35","modified_gmt":"2025-12-23T15:33:35","slug":"cas-bons-choix","status":"publish","type":"post","link":"https:\/\/masolutionmarketing.eu\/index.php\/2025\/06\/18\/cas-bons-choix\/","title":{"rendered":"Cas concret : \u00ab\u00a0Faire les bons choix d&rsquo;orientations\u00a0\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2000\" class=\"elementor elementor-2000\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe97bc e-flex e-con-boxed e-con e-parent\" data-id=\"8fe97bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5742880 e-con-full e-flex e-con e-child\" data-id=\"5742880\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-519ef4e elementor-widget elementor-widget-heading\" data-id=\"519ef4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cas de Herv\u00e9 : confirmer les choix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-997a98c elementor-widget elementor-widget-spacer\" data-id=\"997a98c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49716c1 elementor-widget elementor-widget-spacer\" data-id=\"49716c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7980a2 elementor-widget elementor-widget-text-editor\" data-id=\"f7980a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f3af.svg\" alt=\"\ud83c\udfaf\" \/> <em data-start=\"295\" data-end=\"376\">\u00ab\u00a0Nous ne sommes pas s\u00fbrs d&rsquo;\u00eatre sur la bonne voie\u00a0\u00bb<\/em><\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1621\" data-end=\"1754\">Comme beaucoup d\u2019\u00e9quipes, celle d&rsquo;Herv\u00e9 doutait.<br data-start=\"1672\" data-end=\"1675\" \/>\u201c<em>Et si on faisait tout \u00e7a pour rien ? Et si on passait \u00e0 c\u00f4t\u00e9 de l\u2019essentiel<\/em> ?\u201d<\/p><p data-start=\"1621\" data-end=\"1754\">Herv\u00e9 lui-m\u00eame craignait que l&rsquo;\u00e9quipe se disperse dans des actions inefficaces. Cela faisait plus d&rsquo;une ann\u00e9e qu&rsquo;il avait fix\u00e9 son objectif, entrer dans un nouveau march\u00e9, celui de l&rsquo;industrie et de l&rsquo;\u00e9lectronique en particulier.\u00a0<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1621\" data-end=\"1754\">Cette situation est classique lorsque qu&rsquo;il manque une strat\u00e9gie claire bas\u00e9e sur un objectif de chiffre d&rsquo;affaires ou\/et de r\u00e9sultats qui est d\u00e9clin\u00e9e en objectifs.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1756\" data-end=\"1984\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> Mon r\u00f4le ici, au sein de MarketingStrategicOperational, c\u2019est d\u2019<strong>apporter du recul<\/strong>.<\/p><p style=\"caret-color: #000000; color: #000000;\" data-start=\"1756\" data-end=\"1984\"><br data-start=\"1799\" data-end=\"1802\" \/>Des rep\u00e8res clairs, des benchmarks, des outils pour objectiver.<br data-start=\"1865\" data-end=\"1868\" \/>Et surtout, des questions qui font mouche.<br data-start=\"1910\" data-end=\"1913\" \/>\u00c0 la fin de notre travail, ils savaient o\u00f9 ils allaient et pourquoi.<\/p><p data-start=\"1756\" data-end=\"1984\">La strat\u00e9gie \u00e9tait d\u00e9finie et les objectifs ont \u00e9t\u00e9 fix\u00e9s ensemble, selon les ressources disponibles, pour tous les membres de l&rsquo;\u00e9quipe de l&rsquo;entreprise :<\/p><ul><li style=\"caret-color: #000000; color: #000000;\" data-start=\"1621\" data-end=\"1754\"><span style=\"letter-spacing: 0px; text-align: var(--text-align);\">objectifs marketing,<\/span><\/li><li style=\"caret-color: #000000; color: #000000;\" data-start=\"1621\" data-end=\"1754\"><span style=\"letter-spacing: 0px; text-align: var(--text-align); font-family: var(--global-body-font-family);\">objectifs commerciaux,<\/span><\/li><li style=\"caret-color: #000000; color: #000000;\" data-start=\"1621\" data-end=\"1754\"><span style=\"letter-spacing: 0px; text-align: var(--text-align); font-family: var(--global-body-font-family);\">objectifs pour les \u00e9quipes de Recherche et D\u00e9veloppement,<\/span><\/li><li style=\"caret-color: #000000; color: #000000;\" data-start=\"1621\" data-end=\"1754\"><span style=\"letter-spacing: 0px; text-align: var(--text-align); font-family: var(--global-body-font-family);\">objectifs pour le Service Apr\u00e8s-Vente&#8230;<\/span><\/li><\/ul><p data-start=\"1756\" data-end=\"1984\">L&rsquo;\u00e9quipe, confiante et enthousiaste, d\u00e9ployait les plans d&rsquo;actions en marketing et commercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8eeb03 e-con-full e-flex e-con e-child\" data-id=\"d8eeb03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-321b77f e-con-full e-flex e-con e-child\" data-id=\"321b77f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d1fb elementor-widget elementor-widget-button\" data-id=\"3b9d1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/masolutionmarketing.eu\/index.php\/expertise\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0999a2b e-con-full e-flex e-con e-child\" data-id=\"0999a2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e3015 elementor-widget elementor-widget-text-editor\" data-id=\"24e3015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sur l&rsquo;expertise MarketingStrategicOperational<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7622fb e-flex e-con-boxed e-con e-parent\" data-id=\"d7622fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-452912c elementor-widget elementor-widget-image\" data-id=\"452912c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/masolutionmarketing.eu\/wp-content\/uploads\/2025\/06\/pexels-thisisengineering-3861952-300x200.jpg\" class=\"attachment-medium size-medium wp-image-2845\" alt=\"MarketingStrategicOpertional vous aide \u00e0 prendre du recul sur les actions que vous menez pour ensuite d\u00e9cider des actions les plus efficaces pour augmenter les ventes et r\u00e9ussir les projets\" srcset=\"https:\/\/masolutionmarketing.eu\/wp-content\/uploads\/2025\/06\/pexels-thisisengineering-3861952-300x200.jpg 300w, https:\/\/masolutionmarketing.eu\/wp-content\/uploads\/2025\/06\/pexels-thisisengineering-3861952-1024x683.jpg 1024w, https:\/\/masolutionmarketing.eu\/wp-content\/uploads\/2025\/06\/pexels-thisisengineering-3861952-768x512.jpg 768w, https:\/\/masolutionmarketing.eu\/wp-content\/uploads\/2025\/06\/pexels-thisisengineering-3861952-1536x1025.jpg 1536w, https:\/\/masolutionmarketing.eu\/wp-content\/uploads\/2025\/06\/pexels-thisisengineering-3861952-2048x1366.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cas de Herv\u00e9 : confirmer les choix \u00ab\u00a0Nous ne sommes pas s\u00fbrs d&rsquo;\u00eatre sur la bonne voie\u00a0\u00bb Comme beaucoup d\u2019\u00e9quipes, celle d&rsquo;Herv\u00e9 doutait.\u201cEt si on faisait tout \u00e7a pour rien ? Et si on passait \u00e0 c\u00f4t\u00e9 de l\u2019essentiel ?\u201d Herv\u00e9 lui-m\u00eame craignait que l&rsquo;\u00e9quipe se disperse dans des actions inefficaces. Cela faisait plus d&rsquo;une&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_crdt_document":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2000","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas concret : &quot;Faire les bons choix d&#039;orientations&quot; - MarketingStrategicOperational<\/title>\n<meta name=\"description\" content=\"Pour gagner en rentabilit\u00e9, l&#039;entreprise doit d\u00e9cider de mettre en oeuvre les actions les plus efficaces de communication et de vente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masolutionmarketing.eu\/index.php\/2025\/06\/18\/cas-bons-choix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas concret : &quot;Faire les bons choix d&#039;orientations&quot; - 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